Fearful Symmetry

Film. Books. Comics. TV. Music.

Selling snake oil

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An unexpected corollary of the modern marketing-and-distribution model is that films no longer have time to find their audience; that audience has to be identified and solicited well in advance. ‘The Cobra’The New Yorker on the art and science of movie marketing.

This article, depressingly, reveals why so much coming out of Hollywood is just so bland and dumbed down. Want something that’ll actually stretch you intellectually? Not much chance unless it’s some sort of oscar-bait or a low-budget indie. Gritty 70s-style cop thriller? Go to television for that… well unless you want a MTV-ed up, dumb as a post remake.

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Written by Fearful Symmetry

July 13, 2009 at 11:22 am

Posted in Links

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